Concentric founder Ariel Goldfarb has spent the past 20 years helping organizations better define the value they deliver, and is spending the next 20 helping them to create more value — collaboratively.
Ariel has 20+ years of experience in research, marketing and strategy, both in the U.S. and overseas. Prior to founding Concentric Growth Partners, Ariel co-founded sister firm CurtisAlan Partners in 2003, a research and marketing strategy consultancy.
Ariel has led research and strategy engagements for diverse brands such as Frito-Lay, Pepsi/Starbucks, Honeywell, Smithfield, Cargill, HP, Maui Jim, Winnebago, Zebra Technologies, MillerCoors and the American Medical Association.
Ariel guest lectures on the role of customers and brand on innovation at the Segal Design Institute at Northwestern University’s McCormick School of Engineering. Previously, he was on the faculty of Northwestern University’s Medill School for 12 years, where he taught Brand Equity Management in Chicago, San Francisco and London. He is a recipient of the 2010 Faculty Teaching Award, holds a Bachelor’s degree from U.C. Berkeley, and a Master’s degree in Integrated Marketing and Communications from Northwestern University.
