Experience

American Medical Association

Reengineering how products are organized and represented to the medical industry to reduce friction and accelerate the purchase process. Training product development teams to implement this new system on their own as part of their New Product Development process.

Black Cultural Archives

Bringing together board members, management, politicians, key influencers and stakeholders to jointly redefine the vision and its implementation for this impactful UK-based non-profit.

Cargill

In preparation for Cargill's joint-venture entry into a significant and totally new category, helping the internal start-up team distill multiple internal and external stakeholder perspectives in order to craft a singular value proposition that could address differing needs and requirements and communicate the new business unit's reason for being.

Children's Home Association of Illinois

Bringing together employees, board members, management team and community stakeholders in order to redefine this non-profit's purpose in a way that resonated across these audiences while distinguishing it from a crowded field of related non-profits.

Delhaize / Food Lion

Working with this global grocery conglomerate to better understand local market needs in order to launch new brands as well as reposition existing ones in a way that reduced perceived overlap across its portfolio.

Follett

Helping this family-run academic textbook company reduce overlaps and simplify how it went to market to decrease customer confusion and create efficiencies in both marketing and operations.

Honeywell

Helping Honeywell's Sensing and Controls global sales organization better understand their customers' needs, and giving them the tools — via custom app, online playbook, and messaging toolkits — to classify, prioritize, and more compellingly communicate with them.

HP

Reengineering how products are organized and represented, eliminating hundreds of hours and thousands of dollars from each product launch to reduce friction, increase efficiencies and accelerate purchase decisions. Training product development teams to implement this new system as part of their New Product Development process.

IDEX

Helping this best-in-class engineering conglomerate rethink how its constellation of engineering firms were organized and related to each other in a way that was more intuitive and reduced perceived overlaps with customer audiences.

Johnsonville

Running innovation sprints for Johnsonville's innovation team to create brands with distinct value propositions to serve both captive and open distribution channels.

Life Fitness

Global research across Life Fitness's commercial and consumer audiences helped to uncover the sleeping giant in its portfolio that would enable the company to potentially double its product portfolio and better address each audience's needs.

Maui Jim

Global research across Maui Jim's commercial and consumer audiences helped to uncover an unaddressed white space opportunity that would better distinguish Maui Jim's value proposition from encroachment from various EssilorLuxottica brands.

Moog

Global research and value proposition development to help establish this historically sales-and-technical driven motion control company establish a global marketing competency. Training programs on three continents helped its people apply marketing principles to bolster its sales competencies.

Promega

Value proposition development for Promega's Maxwell line of Benchtop Automated DNA/RNA Extraction devices. Global research and positioning development to help Promega redefine its frame of reference as it expanded beyond its historical product categories.

Six Flags

Helping Six Flags define requirements and build out parameters for ensuring its JV partner crafted Six Flags-worthy experiences for Six Flags Zhejiang / Hangzhou Bay Sunac Water Park, its first park to be built in China.

Starbucks

Starbucks had developed its green coffee extract, but its rollout had stalled with a single SKU jointly distributed with Pepsico. Following internal and consumer research, a new value proposition was developed establishing an entire GCE platform, which eventually launched as Starbucks Refreshers™.

Tetra Pak

TetraPak held market share dominance for shelf-stable milk packaging everywhere in the world except the US. Following customer and consumer research, a new value proposition and descriptor recommendations were developed to reposition shelf-stable milk and grow TetraPak's US packaging volume.

The Standard

Standard Insurance needed to articulate a single value proposition that could live across its many business units and resonate with employees. Comprehensive research across employees, brokerages and consumers resulted in a global value proposition anchoring a customer experience development framework implemented across HR, Sales, and IT.

UnidosUS

The nation's largest Hispanic advocacy organization needed a way to more directly address and serve its consumer constituencies. A first-ever Latino advocacy segmentation was developed, accompanied by employee training for its application.

Winnebago

In supporting Winnebago's development of the country's first all-electric road-legal RV concept car, ethnographic, qualitative and quantitative research helped define the target audience and future growth potential. Experiential ride-along research with prototypes then informed refinements for the next round of development.